NovAtel designs, manufactures, and sells high precision Global Navigation Satellite System positioning technology and is the global leader in this space. NovAtel approached us with the desire to improve their Search Engine Marketing performance and increase their global online presence.
Strategy & Solution:
First we performed an audit of NovAtel’s Search Advertising presence. We immediately recognized we should improve their geographic reach at existing spend levels by better focusing their ad spend. We restructured the campaign, set-up conversion tracking, expanded the geo-targeting to include 5 additional countries, and optimized the campaign based on conversions rather than traffic.
Within 6 months, NovAtel experienced impressive results: