Arif is a Senior Digital Specialist at Vovia. He loves to talk strategy and help clients increase performance across all digital channels. Outside of work, he spends most of his time raising his son and connecting with nature.

Other posts by:

Maximize Your Messaging: AI’s Role in Ad Copywriting

In today’s world where artificial intelligence (AI) is becoming more prevalent, creating effective ad copy requires a slightly different approach than traditional copywriting. Although the goal of ad copy is to stand out from the clutter and resonate with your target audience, AI can help with idea generation and make the process more efficient. It is not meant to replace the creative element or for you to rely solely on it to generate content but to try different tones and provide different versions to test its effect on the performance of your ads. 

Before we dive into the tips on how to use AI to improve your ad copy game, let’s recall some basics that are still at the core of ad copywriting.

  • Keep it Concise – Attention spans continue to decrease, making it important to keep your ad messages short and impactful.
  • Leverage Visual Elements – Combining strong visual elements with text can increase consumer engagement.
  • Leverage Unique Insights from the Consumer’s Life – Create advertising that speaks directly to your audience’s needs and perspectives.

Now, let’s dive into the 3 tips on how AI can help bring advertising to the next level.

1. Generate Multiple Options 

AI has the ability to generate strong and relevant copy in a matter of seconds, saving you time and effort while providing you with multiple options  of headlines, taglines, and body copy for your advertising campaigns. Having multiple copies  can be used for A/B testing to see which copy is performing better in your campaign. Likewise, multiple copies can also be used to provide advertising platforms with multiple options to serve them based on machine learning.

2. Present Different Writing Styles
  • In addition to generating multiple copy options, AI can also generate ad copy in different styles and themes. Whether you want your copy to be direct, passive, poetic, dramatic, humorous, or professional, AI can help create multiple styles that can be tested for what resonates best with your audience.
  • Here are some fun examples of a humorous and a rhyming ad copy that I generated with AI:
    • Humorous Ad Copy – “Life is too short for bad hair days. Let [Salon Name] give you the perfect look, and you’ll be turning heads in no time.”
    • Rhyming Ad Copy – “Spring is here, it’s time to gear up. Change your tires, keep your drive smooth and clear. Come to [Shop Name], we’ll get you in high gear.”
3. Multiple Ad Formats

Another benefit of AI is its ability to create multiple formats of advertising. Whether you want to create search ads, social posts, video titles, image captions, brochures, or emails, AI can generate copy specific to the structure needs of that format.

Finally, in addition to generating copy, AI can also optimize the advertising message based on performance data and audience signals. An AI-powered campaign adjusts your advertising in real-time to ensure the best possible results.

In conclusion, AI can be a valuable tool for ad copywriting and by leveraging the power of AI, you can create impactful advertising campaigns that resonate with your target audience and drive results. Remember to keep it concise, leverage visual elements, and speak directly to your audience’s needs and challenges. With the help of AI, you can take your ad game to the next level.