Marketing Evolved: Inbound Marketing Winning the War
Prior to the web, marketers primarily used “outbound” marketing tactics like billboards, TV ads, and radio to inform consumers of new products and sales. The trouble is, consumers are continually becoming less engaged and are actively finding ways to tune out these“outbound” marketing tactics.
People now are more in control of what information they receive and how they receive it.
Below is an interesting infographic I found (click to view the rest of the infographic!) about the statistics on how “outbound” marketing tactics are becoming less effective. Here are a few of the highlights:
- 44% of direct mail is never opened. That’s a waste of time, postage and paper!
- 86% of people skip through television commercials.
- 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”
- The cost per lead in outbound marketing is more than for inbound marketing.
So, What Now? Inbound Marketing!
“Inbound” marketing tactics are becoming a key strategy to “get found” by consumers who are actively searching for a service or product that you offer. Now more than ever, consumers are taking it upon themselves to source out the brands, products and services that they are looking for online. This presents a growing opportunity to intercept your customers at the crucial moment when they’re looking for exactly what you have to offer. But if you’re not “getting found” by customers who are actively searching for products/services that you offer, you’re ignoring a whole lot of opportunity!
Take a look: is your website showing up for the products and services that your business offers? Are your customers finding you – or just your competitors? Search engine optimization and pay per click advertising can help put your website front and center. It is also important to note that “inbound” marketing tactics often cost less per lead than traditional methods.
That said, embracing online marketing shouldn’t be done carelessly – like any good marketing, you need a well crafted strategy if you hope to succeed.
Let Us Help You Evolve
If your marketing strategy hasn’t evolved in awhile, maybe it’s time you found out what inbound marketing can do for your business. We here at Vovia would love to help you turn online marketing into leads and sales – and we’re just a phone call away.