The Amazing Growth of Online Advertising
The amazing growth of online advertising continues with online ad spending in the US expected to surpass print advertising spend for the first time ever this year. This rapid growth is expected to continue, with online spend projected to be nearly double print spending by 2016.
Online ad spending is also rapidly closing in on TV advertising spend as well.
How are you allocating your 2012 advertising budget? Are you ahead of this trend or following it?
The following is a link to the eMarketer study. http://www.emarketer.com/Article.aspx?id=1008783&R=1008783