Get to Know… Adam!
What is your role at Vovia?
I’m a SEM and Paid Search Specialist – which is just a fancy way of saying I’m a digital marketing nerd who spends most of my day helping our clients connect with the right audiences on Google and Facebook.
How did you end up in Digital Media?
I actually started out with a degree in English Literature and ended up working as a book editor for a number of years. After that I bounced into the video game industry as a writer and producer, then worked as a freelance journalist writing for The Onion A.V. Club, The National Post and a number of other publications. I also had a brief stint as a technical writer before landing in advertising as a copywriter. While I loved the creative side of marketing, I found the digital side incredibly fascinating and over the course of a few years ended up moving entirely into a digital role, which has since become my real passion.
What do you like about Vovia?
I love the fact that Vovia is so specialized. There are a lot of agencies out there who claim that they’ll do everything from website design and creative development to digital marketing and traditional media buys – but being a jack of all trades means you don’t really become a master of anything. Vovia, on the other hand, is special because we each focus on a few key areas and work towards mastering every aspect of them. For me personally, that means I’ve been able to learn from some incredibly talented people who have a level of knowledge and experience that’s very rare in other agencies.
What do you do when you’re not working?
I’ve got two toddlers at home, so that keeps me pretty occupied. I’m also an avid bike rider, an obsessive reader, and a huge comic book geek.
Tell us something about yourself that might surprise people
In my younger days I was considering a full-time career in the military and spent a few years in the Army Reserves, including 3 months of infantry boot camp at CFB Wainwright in Northern Alberta. Becoming a digital marketer was probably the safer career option, and I still get to ‘kill it’ online.