Maximize your conversions through rigorous testing of landing page elements including alternate layouts, graphic elements, content, and messaging.
What is the difference between a web page and a landing page? Web pages and landing pages are built for different users. A web page typically includes site navigation and pages filled with more detailed content for the visitor to explore and read through. A landing page, on the other hand, focuses on one goal: to convert a visitor into a sale. Landing pages are used mainly for media campaigns and include all of the pertinent information to turn your visitors into customers.
There are a number of key components to an effective landing page:
- A compelling headline
- A clear and concise secondary headline
- Enticing page copy
- Trust indicators, including testimonials, reviews, media coverage, and accreditations
- A strong call to action
- Relevant images and videos
Clients
Why work with us?
Vovia incorporates proven conversion rate optimization strategies and designs for optimal user experience, in order to create high converting landing pages.
Our approach to landing page design consists of:
- Discovery & research
- Develop a hypothesis
- Build variations
- Run A/B split or multivariate tests
- Analyze & learn
“Vovia thinks about the customer’s on page experience and has provided valuable suggestions that have lead to significant performance gains for our business.”Jeff Lowe
Executive Vice President & Chief Marketing Officer
SMART Technologies