Search Advertising (Search Engine Marketing)
Search advertising is extremely effective as you are able to reach potential customers at exactly the right time−when they’re actively searching for your products and services. By using search advertising you can focus your advertising on just the people that are interested in your products and services.
Benefits of Search Advertising
Capture Existing Demand – Reach people who are actively looking for your products and services at the exact moment they’re looking for them!
Only Pay For What Works – Search advertising is bought on a pay per click basis, making it one of the most cost-effective methods of advertising today. Why? Because with PPC advertising you only pay for ads that are clicked on. Compare this with traditional advertising where you pay upfront (based on impressions or circulation) regardless of how much interest your ads generate and you can see why pay per click is increasingly the advertising platform of choice.
Measurable – Track every interaction and determine what works. See exactly how many people click on your ad and what they do once they reach your site. With detailed reporting available for every step of your advertising campaign, you can easily see which ads, keywords and markets are producing leads and sales, then replicate that success.
Affordable – With search advertising, you can set your budget as high or as low as you like. Since you only pay for the ads that are clicked on, you can truly maximize the value of your advertising dollar.
Focus On Your Target Market – Advertise to only your home town, a broader local area, or the entire globe with a single pay per click advertising campaign. With pinpoint precision[C2] , PPC advertising allows you to select your target market, no matter how big or small.
Vovia’s Search Advertising
With Vovia’s search advertising management service you can have your ad campaign up and running in no time. We can manage your entire campaign for you, including:
- Keyword research
- Account and campaign set-up
- Writing your ads
- Budget and bid management
- Landing page optimization
- On-going monitoring and refinement
- Industry leading bid management system
Interested in other search services? Check out our search engine optimization service.