Legacy Kitchens is the largest designer, supplier and renovator of kitchens in Western Canada, developed over the past 25 years. Legacy wanted to boost brand awareness and drive visits to their showrooms through increased traffic to their established website. Also a consideration was to ensure that existing website traffic was not lost during redesign and redevelopment of their website.
Strategy & Solution:
Comprehensive technical recommendations were provided to their website redevelopment team to ensure that established traffic was migrated to the new site without issue. Additionally, the new site was optimized for highly competitive kitchen related keyword phrases.
Increased organic (unpaid) search traffic 274% in the first 12 months. Notably, Legacy Kitchens
have attained top rankings for almost all “kitchen” related searches, including top 3 rankings in Google.ca for “kitchens”, “kitchen renovations”, “kitchen designers” and “custom kitchens”.