HikingCamping.com is the website for authors Kathy and Craig Copeland who have written 12 hiking and camping themed books. Kathy and Craig wanted to increase awareness of their books and ultimately drive sales through their website.
Strategy & Solution:
An innovative SEO campaign targeting searches related to locations described in their books was designed. Customized landing pages were created to improve conversion to purchase and a
blog was developed to help with SEO.
Increased organic (unpaid) search traffic by 1261% in the first 12 months. This resulted in a 141% increase in sales compared to the previous year.