Ember Resources is a Calgary based coalbed methane producer that wanted to boost awareness that the company was a strong investment opportunity.
Strategy & Solution:
A detailed website audit revealed the need for improved site architecture, an enhanced visitor experience, and several off-page tactics over the 18 month campaign.
Top 5 rankings were achieved for the majority of the phrases targeted, generating a 919% increase in organic (unpaid) search traffic. Most notably, top 10 rankings were achieved for “natural gas producers” and “canadian natural gas producers”, topping much larger companies such as Suncor, Encana, Shell and Chevron. In fact, the only production company with a higher ranking for these phrases was Enbridge.