Born in Pune, bred in Mumbai, now earning his bread at VovIndia, Vivek is a Search Marketing Specialist. When he's not busy setting up and optimizing search campaigns, he moonlights as a metal-head and likes honing his culinary skills by trying out new cuisines.

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Get to Know…Vivek!

How did you get into digital marketing?

During my final year of computer engineering, I started researching the companies that I could potentially work at after graduation. One of which, was a digital marketing agency. The more I read about the agency and digital marketing, the more excited I got. This truly was the beginning of my interest in the world of digital marketing and the start of my love for this industry. Soon, I started speaking to friends, family and our college alumni who were into this line of work, and I realized this was my calling. Get to know... Vivek!

What do you do at Vovia?

I am a Search Marketing Specialist who handles SEM campaigns across Google, Bing and various other networks. I work with my team to understand the client’s requirements and goals, and formulate the best possible way to achieve them by creating and optimizing search and display campaigns.

What’s the best part of your job?

Creating and running campaigns, which involves analyzing the different metrics and optimizing to help achieve my client’s goals is what I enjoy the most. From set-up to execution, each step has its own unique challenges and learning experiences, and the team of extremely knowledgeable, diligent and hardworking people at Vovia, make tackling these situations a lot of fun!

What is it like working remotely?

This took some getting used to as I was used to the hustle and bustle of working in an agency, so working alone from the quiet confines of your home was a major change of scene for me. I have found that keeping yourself engaged with work and staying updated about the new innovations in the field of digital marketing makes up for the lack of a (sometimes chaotic) work environment. Also, since the team is always just an email or Skype ping away, I can get all my queries and discussions done in no time.

Also, I no longer have to commute to work, which is huge because Mumbai is difficult to get around.

What else do you like to do for fun?

I am total foodie and love to explore different cuisines. I also like to cook when I’m in the mood and have the time. During the weekend, you can find me relaxing and talking with my friends or family over some good food at various restaurants around town.

I love to read. I used to read a lot of fiction, but these days I have found a taste for autobiographies and non-fiction books as well. I also like to go swimming when I get the time, or need to cool down.

Tell us something about yourself that would surprise people!

I am a very big heavy metal fan! Iron Maiden is my favorite band, but I also like bands like Metallica, Slayer and Lamb of God. I have seen Iron Maiden live, which was amazing, and it is my dream to eventually see all my favorite bands live. Hopefully at home, in India!