Your customers ARE using social networks
The debate is over… your customers ARE using social networks, and in very large proportions. I recently found the following graph which shows how quickly the use of social networks has grown over the past three years for all age groups in the US. It’s amazing to see the rapid growth in the 30 to 49 age group (now at 61%, up from 25% three years ago) and event more rapid growth in the 50 to 64 age group (now at 47%, up from 11%). The stats for Canada should be even higher, as our usage of social media and the internet in general is higher as a percentage than in the US.
So don’t be left behind… it’s time to jump on this revolution and learn to make use of it for your business. The question is no longer “should I use social media?” but “how should I be using social media to further my business”.