Steve is a talented SEM specialist with a passion for optimization. Steve is so into optimization that he even tries to make incremental improvements in his every day life. In fact, he's been timing how long it takes him to make a coffee and making slight tweaks the next day to try to improve his time. He's got it down to 47 seconds! Most of us can't even find the coffee in 47 seconds...

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Using Marin Software to Fuel Your Facebook Campaigns

Fuel for the Fire!

Marin-FireSITEHave you ever wanted your Facebook ad campaigns to have better synergy with your other online marketing activities? Want to know and better understand the role your social ads play in your conversion funnel? Are you looking for more effective ways to optimize your social ad campaigns toward your marketing goals? Fret no more because these are the things that Marin Software—the industry-leading multi-channel digital marketing platform—can do and more!

Vovia has been a Marin Certified Agency Partner (the first and only Canada-based agency to be Marin certified) for almost a year now. We, and more importantly our clients, are impressed with the improved efficiencies in our Facebook ad campaigns, increased effectiveness in utilizing advertising budgets to achieve our campaign goals, and the competitive advantage that we have enjoyed as the platform continues to evolve and innovate.

Marin Software has become instrumental in our Facebook ad campaigns through it’s advanced Management, Measurement, and Optimization capabilities.


Configuring Facebook ad campaigns in Marin is a breeze with its reliable bulk and multi-editing features. For example, you can increase or decrease your ad sets daily and adjust lifetime budgets by percentage or dollar value—can’t do that with power editor! Moreover, if you are running paid search and Facebook ads at the same time, having them both in the platform saves you the hassle of constantly toggling between browser tabs or desktop applications to make and post changes to your campaigns. Marin serves as the central management platform for your paid search and social campaigns making them easier and more efficient to manage.


By using Marin to manage social ads, you are able to measure the performance of your Facebook campaigns in the same fashion you measure your paid search and display advertising programs. Since there is a single, consolidated source of performance data, you are less prone to having data discrepancies as compared to having multiple data sources. Marin also boasts a “Cross-Channel Paths to Conversion Data” function that illustrates how your Facebook ad campaign has assisted any other digital marketing campaigns in reaching the ultimate campaign goals.

Using the “web query report generation” will save you a tonne of time. Instead of churning out and combining multiple reports, all you need to do is hit the “refresh data” button in your Excel and voilà! The charts and tables are automatically updated with the most recent data. Isn’t that fancy? Now you have more time to analyze and optimize your campaigns.


Perhaps the best part about using Marin to run your Facebook ads is the native technology that helps ensure your campaigns continuously improve. There is a variety of automated optimization features you can use, so you don’t end up manually optimizing your campaigns.

Automated Bidding – One of the optimization features we love using is “automated bidding”. This allows you to define a goal for Marin to use in it’s automated, algorithmic bidding, which it will then implement on your Facebook ads. The goal or objective you define for bid adjustments is not limited to cost-per-click (CPC) or cost-per-thousand (CPM), you can set a cost-per-acquisition (CPA) or cost-per-conversion goal as well! This not only allows you to save time, it allows for game changing effectiveness with your advertising spend.

Dynamic Creative Rotation – Another optimization feature available is the “Dynamic Creative Rotation”. This feature allows you to set an automated ad rotation either by the number of days, percentage decrease in click-through rate (CTR), and/or decrease in impressions. If you are looking for a way to maintain and grow your Facebook ad impressions and click volume, this automated creative rotation feature in Marin is extremely useful.

Group Segmentation – Lastly, Marin Software allows you to easily integrate Facebook groups or ad sets in your campaign to improve your ad targeting and bidding strategy. This feature is called “Group Segmentation”. Group Segmentation can be used to easily segment a broad group in your Facebook campaign by location, age, gender, likes, interests, and/or any combination of these variables. As a result, you do not need to manually create Facebook groups with the new target setting you want. Furthermore, you can easily generate reports and gain insight on these segments.

Fire It Up!

Are you as fired up about Marin as we are? Through leveraging Marin Software as your integrated, cross-channel, digital marketing management, measurement, and optimization platform, we can take your Facebook campaigns to the next level! Want to learn more or see how Marin can be put to work for you? Get in touch! We look forward to chatting with you.