Facebook Retargeting: Custom Audiences vs Facebook Exchange (FBX)
Google Analytics don’t lie, and that’s why we know that there are so many readers of this blog waiting for the latest and greatest from the world of SEM. Well, wait no further dear reader! Facebook has recently announced a new targeting option called “Custom Audiences“. This feature will allow marketers to reach people that have visited their website (like retargeting) from any device. Now, don’t get too excited, this new feature has not been fully rolled out as it will be going through a test period before it becomes globally available.
Fortunately, Facebook’s new “custom audiences” will work with all Facebook ad formats and targeting capabilities including geographic targeting, demographic targeting (such as age, gender, occupation, etc), and is available on both desktop and mobile.
Custom Audiences Vs Facebook Exchange (FBX)
The advanced Facebook Exchange advertising will likely continue to be the go-to solution due to the complex bidding function, however, “Custom Audiences” offers a simplified version of retargeting with more specific targeting options than FBX.
Stay tuned to learn more about this new feature. Like any new offering, there will be a period of testing before we can all try it out, however, we will continue to research the pros and cons.
Are you interested in how retargeting (or remarketing) can help your business? We can help you make sense of all the information out there and find a solution that works for you! Let us know in the comments or email us at firstname.lastname@example.org.