Google Local Listings in Two Minutes Or Less
September 19, 2011
Optimizing your Google Local Listing need not be complicated. Here’s a quick (and I mean quick!) guide to making the most of your local listing:
- Claim the local listing using an e-mail that shares the domain name of your website. It’s more trusted.
- Use only your real business name; do not keyword-spam.
- Always utilize custom categories; always follow Google’s TOS for custom categories.
- Use only your real address; never a P.O. Box
- Ensure your business’ NAP (name, address, place) are found on the page of your website used in the local listing. (The home page is not always the best page!)
- Use the same NAP everywhere your business is listed online (ie: Yelp, N49, etc.). The more uniform your citations, the better.
- Add photos & videos – they can make your listing stand out in the SERP’s.
- Find out where your competitors are being reviewed (check their listings!). Get a profile there.
- Read & respond to reviews both good and bad. People read and trust online reviews.
- Write a thorough and easy to read description – give people a reason to click through!
Of all the things I’ve listed above, #5 is the big differentiating factor. Like link building for a website, consistent citation building can significantly impact the ranking of your local listing.
And just like that, we’re done!