The Latest Research & Media Updates for July
The marketing world changes so quickly (even when there isn’t a pandemic), it can be hard to stay on top of the latest research. Our team at Vovia is constantly reading about the latest trends and research and want to share this information with you by providing a monthly summary.
This month we’re focusing on the latest in COVID19 media news.
Google Rolls out COVID19 Relief Credits to Canadian Advertisers
As of July 1, 2020, Google has fully rolled out credits to its advertiser’s accounts to support small-medium sized businesses impacted by COVID19. The credits are pre-determined based on historical ad spending with Google, and can be up to $1,000USD. You don’t need to do anything to get it – if you received one it will be automatically applied to your account. You must use the credit on Google channels before December 31, 2020.
Global Web Index – Multi-Market Research
Global Web Index, a global market research company headquartered in London, England, has been researching how consumer habits are changing due to COVID-19. Wave 5 of the multi-market research has been released covering 18 countries. Here are a few of the key highlights:
- Concern about the national situation is at the best level yet in 6 out of 15 markets continuously tracked since March, and many are expecting the pandemic to last longer than they originally thought
- While positivity around personal finances has improved, people are still delaying big purchases, as 6 out of 10 people surveyed have been financially impacted by the pandemic
- People are focusing their vacation plans for next year domestically or local staycations
- People are expecting to change their habits for the long term – more online shopping, less frequent dine-in eating at restaurants, more openness to online learning, and working from home
- This wave also includes perceptions of the Black Lives Matter movement, with most people agreeing that companies should take initiative to support the cause
Apple Announces Opt-In Pop-up To Prevent Third-Party Ad Trackers
Privacy has been a growing concern in recent years and Apple has been and continues to take a lead role, making it harder for apps to collect data from users without their consent. When the latest version of the iOS operating system that powers iPhone and iPad (iOS 14) rolls out this fall, it will give users a very prominent pop up asking them if they want to allow sharing of data and the types of data collected by apps on their devices. This change and the imminent End of Third Party Cookies will pose a major challenge for online marketers that depend on this type of data for targeting people based on their online behaviour. The race now focuses on what the next evolution of targeted online advertising will hold.