Featuring Legacy Kitchens

As a marketer, lead generation and ecommerce campaigns can be both exhilarating and challenging. While there’s immense satisfaction in driving business growth, achieving optimal results (aka the “perfect recipe”) requires a delicate balance of patience, collaboration, and innovation. Working closely with internal teams and clients to refine strategies is essential to unlocking the full potential of these campaigns. One such client that I have had the pleasure of working with is the Legacy Family of Companies. While my partnership with them has spanned just two years, Legacy has been a valued client of Vovia for a remarkable nine+ years.

From humble beginnings with eight employees, Legacy has grown into a multifaceted industry leader, transforming countless houses into homes with their dream kitchens. The company operates four distinct lines of business: Legacy Kitchens, Cabinet Solutions Canada, Cabinet Solutions USA, and Affinity Kitchens. Each line of business caters to unique audiences and offers specialized services, yet they all share a common commitment to quality and customer satisfaction.

Legacy Kitchens, with four decades of experience, has established a reputation for thoughtful design, personalized service, and cabinetry expertise in Calgary and Kelowna. Cabinet Solutions Canada provides Calgarians with high-quality, affordable cabinets, built on a foundation of professionalism and dependability. Affinity Kitchens has proudly served Scottsdale, Tucson, and Phoenix homeowners for over three decades, offering premium kitchen design and remodeling services. Cabinet Solutions USA, with its team of experienced designers and specialists, caters to remodeling contractors and homeowners seeking stylish and affordable cabinet solutions.

This year marks a dual celebration for Legacy: a 40-year milestone and the extraordinary achievement of their 100,000th kitchen. Their unwavering dedication to the community, exemplified by over $5.5 million in total charitable donations, reflects Legacy’s core values.

As their marketing partner, Vovia has had the privilege of witnessing their growth and evolution firsthand. In this blog post, we’ll delve into the secrets behind our successful partnership and explore the strategies by going through some questions we have asked the Legacy’s team. 

What are some key retail trends that have impacted Legacy over the past 40 years?

Originally built on referrals and traditional advertising, the company has successfully adapted to the digital age. While the marketing landscape has shifted, Legacy’s core values of delivering on promises and building strong relationships have remained constant. The company’s ability to blend traditional and digital strategies, coupled with its commitment to customer satisfaction, has been instrumental in its enduring success.

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How would you describe the Vovia/Legacy relationship?

The Vovia and Legacy partnership is a collaborative effort built on mutual trust and understanding. As an industry that undergoes rapid transformation, Legacy relies on Vovia’s deep understanding of the digital landscape to navigate challenges and capitalize on opportunities. This partnership is characterized by open communication, quick decision-making, and a shared vision for growth.

What role has Vovia had in driving success for your business?

Vovia has driven Legacy’s success through a combination of data-driven marketing strategies and a deep understanding of the target audience. By consistently delivering strong and sustainable search performance, even amidst the evolving website and business needs, Vovia’s guidance and expertise has led to an increase in website traffic and leads with their Google Search campaigns. 

Unlike traditional eCommerce clients where sales are immediate, the kitchen and cabinetry industry requires careful consideration and investment from consumers. Despite this challenge, Vovia has developed tailored search campaigns for each Legacy line of business (LOB), incorporating unique messaging and targeting to meet the specific needs of each audience. These campaigns not only generate high-quality leads but also contribute to overall brand awareness and lead nurturing. By positioning each LOB as an expert in their field, Vovia has helped build trust and confidence among potential customers. This approach has been crucial in converting leads into satisfied customers who can achieve their dream kitchen, regardless of budget.

Anything new and exciting on the horizon for the company?

2024 marked a significant milestone for Legacy with the company celebrating its 40th anniversary and achieving the impressive feat of reaching its 100,000th kitchen. These accomplishments would not have been possible without the dedication of our staff and the support of our valued partners and community.

We are excited to announce the recent expansion of Cabinet Solutions USA with a new location in Arizona. This strategic move positions us to further solidify our industry expertise and tap into the growing market there.

Legacy’s 40-year journey is a testament to its unwavering commitment to quality, customer satisfaction, and community involvement. The company’s recent milestones, including their 100,000th kitchen and the expansion in Arizona, are a testament to their continued growth and success. Vovia is proud to partner with Legacy and looks forward to supporting their future endeavours through innovative marketing strategies and a deep understanding of their business objectives. Together, we are excited to see what the next chapter holds for the Legacy Family of Companies.