Egg Farmers of Alberta and Honouring the Power of the Egg for World Egg Day

Every year on the second Friday of October, people around the world come together to celebrate World Egg Day—a day dedicated to recognizing the many benefits of eggs as a nutritious and versatile food source. This annual event not only highlights the culinary delights that eggs offer but also emphasizes their importance in our diets and cultures. This year World Egg Day falls on Friday October 11.

The Significance of Eggs

Throughout history, eggs have symbolized life and fertility in various cultures, making them an integral part of many traditions and celebrations. World Egg Day serves as a reminder to explore the nutritional advantages of eggs, sustainable farming practices, and their endless culinary possibilities. By raising awareness, we can foster a deeper appreciation for this remarkable food.

Nutritional Benefits of Eggs

Eggs are often touted as a nutritional powerhouse. They provide high-quality protein, which is essential for building and repairing tissues. Packed with vitamins such as B12—vital for nerve function—and D—important for bone health—eggs are a healthy addition to any diet. Additionally they contain healthy fats including omega-3 fatty acids, which support heart health.

Spotlight on Egg Farmers of Alberta

The Egg Farmers of Alberta (EFA) is a not-for-profit organization established in 1968 to promote and regulate the marketing of eggs in Alberta. Representing over 165 registered egg farmers, EFA is committed to providing Albertans with a stable supply of fresh, high-quality, locally produced eggs.

Alberta egg farmers are at the forefront of sustainable agriculture, utilizing innovative technologies and the natural benefits of chicken manure. By adopting a circular economy approach, these farmers not only enhance their own operations but also contribute positively to the broader agricultural landscape while minimizing their environmental impact.

Recent Nielsen retail sales data indicates a 6.8% increase in egg sales in Alberta, with omega-3 eggs experiencing the most significant growth—a remarkable 12.9% increase over the past year.

Digital Campaign for Awareness

In 2024 Egg Farmers of Alberta signed on with Vovia to launch a digital campaign to boost awareness and educate the public about the affordability, versatility, and nutritional benefits of eggs, as well as grow sales.

By utilizing in-market audience segmentation, the campaign reaches individuals seeking recipes, nutritional information, and meal ideas centered around eggs. 

Social media plays an important role in this campaign, with Meta being in the channel mix alongside conversion-focused Google Performance Max and Search. Targeted messaging engages diverse demographics and extends the campaign’s reach, improving overall perceptions of egg consumption. Since the start of the campaign in January of 2024, website engagement is up 79% and ad impressions are just over 2 million.

Working closely with the marketing team at Egg Farmers of Alberta for 2025 planning, we are looking to expand awareness to YouTube and offline, such as transit posters. Beyond World Egg Day there are many seasonal periods to promote including an amazing booth set-up on the grounds for Stampede. Check out their website www.eggs.ab.ca for lots of recipes and even a section for egg jokes!

World Egg Day is more than just a celebration; it’s an opportunity to appreciate the nutritional benefits, sustainability, and culinary versatility of eggs. As we honour this essential food source, let us also recognize the hard work of the farmers dedicated to producing high-quality eggs for our tables. Join the global celebration and explore the countless ways to enjoy the mighty egg!