Brooke is the Director of the Marketing Intelligence Team with a passion for helping to make data make sense. When not buried in Google Analytics, she enjoys learning, laughing, and talking all things sports.

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Brooke Celebrates 5 Years at Vovia

Way back in 2017, Vovia was lucky to welcome a new analytics specialist to the team, Brooke Boser. Driven by her passion for numbers, a brain that was born to analyze, and a love for trying new things, Brooke has grown to become a valuable member of our leadership team as the Director of Marketing Intelligence. Read on to learn more about Brooke’s time at Vovia over the past 5 years, her thoughts on the next “big thing” in the industry, and what’s changed in Brooke’s life since she first joined us.

What has been your top highlight in the past 5 years, if you had to choose one?

It’s hard to choose just one! I definitely have a bunch of top highlights from our team builders (don’t mention archery tag to Susan), ping pong battles (defending champ), Stampede outings (to the wine garden!) and Christmas parties (I see you, Banff) – this crew is so much fun. We’ve had a lot of laughs over the years. We’ve done some cool things in Marketing Intelligence, too, like diving head first into our own data lake build, which has expanded our world in terms of data modelling and reporting. It’s been quite an evolution over the past 5 years.

What’s the most interesting development you’ve seen in the industry over the past 5 years?

I have two – the evolution of Artificial Intelligence and Machine Learning within marketing, and more recently the industry changes in terms of data privacy. Both of these developments have turned marketing on its head, which forces us to learn, grow, and adjust quickly. Heraclitus (Greek philosopher) once said “change is the only constant in life”, and I feel within the marketing intelligence space that can’t be more true. We are constantly looking to what’s next while trying to stay grounded in the present and do the best we can for our clients. Sometimes it’s a tough balance, but it definitely keeps things interesting.

What do you think will be the next big thing in the 5 years to come?

Ummm, see quote from Heraclitus above. What I say is the next big thing today will be outdone by the next big thing tomorrow. Lol. I know in the short term there’s a big focus on data privacy, the loss of 3rd party cookies, adjustments in website tracking, the evolution to GA4 from Universal Analytics, and further enhancements in data modelling. Longer-term, we all know that first-party data is key, so working with our clients to make sure they have the best systems in place to both capture that data and use it in an effective, but ethical and value-based way, is going to be a big focus for us. 

Any new fun facts about you since your original get-to-know post?

When I started at Vovia my son was 1.5 years old and now he is going on 7. This means that I’m now the hockey/soccer/swimming/baseball mom who is driving this way and that way all days of the week. Right now he is trying baseball for the first time and I’m helping coach the team, which means I’ve picked up my ball glove again. Spring in Calgary is tough, but when you get a beautiful evening there’s really nothing better than being out on the ball diamond playing some ball. It’s been a wonderful experience being able to see him grow and try his skills out on all sorts of different things.