Search Engine Optimization

The Internet is the world’s most crowded market place. Every day, Google alone receives over 400 million search requests! These searches include people seeking products and services – your prospects!

Are your customers finding you?

If your site is not ranked in the top 10 in search results, your customers are unlikely to find you.  Search engine optimization will improve your site’s rankings, ensuring you get visibility for the phrases your customers are using.

Vovia can help you use search engine optimization to:

  • Generate leads
  • Gain market share
  • Grow your business
  • Create awareness of a cause or event

Sites of all types and sizes can benefit from our SEO services.

Vovia’s Search Engine Optimization Process:

1. Selecting the most effective keywords

The first step in the search engine optimization process is selecting the right keywords. We make it simple! We’ll ask you to provide us with a list of keyword phrases that best relate to your business – phrases your potential customers might use when searching for your business. Then we’ll complete an in-depth analysis of those keywords and other related opportunities in your niche and advise you of the best targets.

Our extensive keyword analysis includes research on the number of searches for those keywords, the amount of competition, what tactics your competitors are employing and a wealth of hands-on experience.

2. Site Optimization

With your keywords finalized, we can perform an initial site optimization and provide detailed instructions on exactly how to optimize your site, including:

  • Content Guidelines - We’ll let you know how your content stacks up against the competition and give you detailed guidelines that will  improve your content, rankings and user experience. We’ll also let you know what new content should be created to maximize your traffic and conversions.
  • Keyword Usage – Using your keywords in certain places on your site (headings, links, etc.), can dramatically improve your site’s ranking. We provide a detailed keyword mapping document that removes all of the guesswork and guides you through the changes that need to be made for your site to rank optimally.
  • Site Structure – We’ll ensure that your site meets the listing criteria for all of the major search engines. If your site’s design is structured in a way that may hinder your page rankings, we’ll provide the solutions available to you.

3. Linking

Arguably the most important part of any search engine optimization process, link building is key to online success. Search engines (including Google) view a link to your web page from another website as a vote for your page and will give you a higher ranking as a result. This is known as “Link Popularity”. It is not just the volume of links to your page which is important, but alto the quality and relevance of the links. We’ll research and acquire the quality links necessary to achieve a higher link popularity and improve your rankings.

4. Monitoring

Every month you’ll receive a detailed ranking report listing your current search engine rankings. Your rankings will also be compared against your previous month’s rankings so that you can quickly see what progress has been made.

Also included in your monthly report will be an analysis of your website’s statistics as the true test of SEO success is increased traffic and conversions (either sales or leads). We carefully monitor the progress throughout the campaign and make recommendations for improvement.

To allow you to monitor your own statistics, you’ll also be given access to extensive real-time site stats, including:

  • Traffic reports – View both the number of visitors and page views per day, month, or year.
  • Search phrases – Find out what search phrases are being used to find your site.
  • Referrers – Determine where your visitors are coming from, including links from other sites, search engines, directories, and on-line advertising campaigns.