With over 90% of the population tuning in regularly, radio advertising is still one of the best channels for building brand awareness. In addition, the intimacy and immediacy of radio can enable you to influence decisions and actions more than most other channels. But like other forms of advertising, you need to make sure you’re reaching the right audience at the right time in order to achieve your marketing goals. Especially now as radio becomes more fragmented with on-demand streaming services like Spotify, Apple Music, and Google Play. It’s important to work with a media buyer who has deep experience in radio, can find your audience, and can develop a measurement framework to ensure that your advertising is generating a marketing return.
Benefits of Radio Advertising
High Frequency – Consumers typically need to be exposed to a marketing message a number of times before they take it in. With radio, you can easily achieve the high frequency you need to make your brand memorable.
Intimacy – Radio sells through the intimacy of a human voice, allowing you to better capture your audience’s attention and influence their next purchasing decision.
Reach a Targeted Audience – Radio’s variety of formats allow you to reach a targeted audience, on the stations which best match your customer’s interests.
Cost Effective – Radio remains cost effective, with rates rising more slowly than television, out of home, or even print.
Vovia’s Radio Advertising
With Vovia’s radio media planning and buying service, you can reach the right audience. We can manage your entire campaign for you, including:
- Market research
- Creative testing and insight
- Media negotiation
- Budget management
- Campaign measurement and reporting