Display advertising allows you to generate awareness of your brand and interest in your products and services by advertising on popular websites. The sites you can advertise on cover a wide range of websites from large media sites (CBC, Wall Street Journal, etc.) right down to individual blogs and discussion forums. These sites can be selected by theme (e.g. dog related sites), specific keywords used on the page (e.g. advertise your great new automatic dog walker next to an article about dog care), or specific site placements. By carefully selecting your ad placements, we can focus your advertising on just the people who are interested in your products and services.
Benefits of Display Advertising
Generate Awareness and Interest – Generate awareness of brands which are not well known, ensure your brand stays top of mind, and create interest in specific products and services.
Only Pay For What Works – Display advertising can be bought on a pay per click basis, making it one of the most cost-effective methods of advertising today. Why? Because with PPC advertising you only pay for ads that are clicked on. Compare this with traditional advertising where you pay upfront regardless of how much interest you generate and you can see why pay per click is increasingly the advertising platform of choice for businesses, both large and small.
Measurable – Track every interaction and determine what works. See exactly how many people click your ad and what they do once they reach your site. With detailed reporting available for every step of your advertising campaign, you can easily see which ads, placements and markets are producing leads and sales, then replicate that success.
Affordable – With display advertising, you can set your budget as high or as low as you like. Since you only pay for the advertisements that are clicked on, you can truly maximize the value of your advertising dollar.
Focus On Your Target Market – Advertise to only your home town, a broader local area, or the entire globe with a single pay per click advertising campaign. With pinpoint precision[C5] , PPC advertising allows you to select your target market, no matter how big or small.
Vovia’s Display Advertising
With Vovia’s search advertising management service you can have your ad campaign up and running in no time. We can manage your entire campaign for you, including:
- Interest, keyword and/or placement research
- Account and campaign set-up
- Creative testing and recommendations
- Budget and bid management
- Landing page optimization
- On-going monitoring and refinement
- Industry leading bid management system