People are spending more and more time on their smart phones, so you need to go where they are in order to reach them.[C8] Mobile advertising also provides a big opportunity for many brands today as the cost for mobile ads is usually only 10% to 30% of other online advertising.
There are a number of different advertising opportunities available including mobile search ads, mobile display ads, in app advertising, and social network offers. These ads are especially effective for localized products and services such as restaurants/hospitality, retail, and professional services (accountants, lawyers and doctors).
Benefits of Mobile Advertising
Reach Local Consumers – By serving ads to a small group of interested consumers you can achieve a very high frequency, dramatically increasing awareness of your brand or particular products and services.
Only Pay For What Works – Mobile ads are usually bought on a pay per click basis, making it one of the most cost-effective methods of advertising today. Why? Because with PPC advertising you only pay for ads that are clicked on. Compare this with traditional advertising where you pay upfront regardless of how much interest you generate and you can see why pay per click is increasingly the advertising platform of choice for businesses, both large and small.
Measurable – Track every interaction and determine what works. See exactly how many people click your ad and what they do once they reach your site. With detailed reporting available for every step of your advertising campaign, you can easily see what ads are producing leads and sales, then replicate that success.
Affordable – With retargeting/remarketing, you can set your budget as high or as low as you like. Since you only pay for the advertisements that are clicked on, you can truly maximize the value of your advertising dollar.
Focus On Your Target Market – Advertise to only your home town, a broader local area, or the entire globe with a single pay per click advertising campaign. With pinpoint precision, PPC advertising allows you to select your target market, no matter how big or small.
Vovia’s Mobile Advertising
With Vovia’s mobile advertising service you can have your ad campaign up and running in no time. We can manage your entire campaign for you, including:
- Interest, keyword and/or placement research
- Account and campaign set-up
- Creating your ads or working with your creative group to create them
- Budget and bid management
- Landing page optimization
- On-going monitoring and refinement
- Industry leading bid management system