Conversion Optimization
Driving traffic to your website is only half the battle! Your site must be able to convert visitors into qualified leads or sales after they’ve arrived. Conversion Optimization does just that, ensuring that you maximize your existing traffic by converting as many of them as possible. Our Conversion Optimization service includes:
- Usability review
- Design review
- Web copy optimization
- Landing page creation or optimization of existing landing pages
- Customer analysis
- Alternate option testing (A/B or multivariate tests)
- Configuration of web site analytics
By reviewing your existing site and analyzing your customer traffic, we can propose the best strategies for optimizing conversions. But that’s really just the first step! Next, we track the effects of those changes, sometimes testing two or more alternatives in simple A/B tests and other times changing many attributes in your website simultaneously using sophisticated multivariate testing methodologies. For example, some of our suggestions might be to:
- Change some of the messaging on product pages
- Change the colour, verbiage or location of your “Buy Now” buttons
- Change the messaging on your check out pages
Using multivariate testing, we can test all of these changes and many options for each and determine not only the individual effect of each change but also the combined effects. The number of combinations that can be tested is nearly limitless.
Conversion Optimization can often produce a far greater return than other marketing efforts and is a good compliment to any other online marketing campaign.