Developing Brand Champions – The Holy Grail of Marketing
Getting people to follow your brand on social networks such as Facebook and Twitter is extremely important as many studies have shown that the people who follow you not only become more loyal to your brand, but also become vocal proponents of your brand to their friends. Developing these brand champions is the holy grail of marketing and one of the main reasons that social media should have a significant place in your marketing mix.
But how do you get people to follow your brand? A recent study found that “special offers and deals” is still the leading reason why people follow brands, followed by “being a current customer”, and “interesting or entertaining content” (see infographic below for full breakdown). Are you fulfilling these three basic follower needs? If you are, you’re well on your way to developing strong brand champions.
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