Most companies only consider the largest social networks (Facebook and Twitter) when planning their social media strategies. Occasionally, they may also include LinkedIn and Youtube in their plans. But this is only the tip of the iceberg as there are hundreds (if not thousands) of other social networks out there, each providing unique opportunities. Should you be considering other social ... read more.
Google recently published a list of over 40 changes they made to their algorithm. Among these changes was a tweak to Google's image search: " We launched a change to expand the corpus of results for which we show images in Universal Search. This is especially helpful to give more relevant images on a larger set of searches." In a nutshell: More searches are now triggering image-based ... read more.
Interest Targeting Just Got an Upgrade! One of Facebook's key advantages has always been their demographic and interest targeting. Now Facebook has introduced an even more sophisticated means of targeting users called “Broad Category Targeting” that can take your Facebook campaigns to the next level and make reaching your intended audience faster, easier and more effective. Broad Category ... read more.
If there is any one must-read marketing resource for 2012, it’s a free ebook called “Winning The Zero Moment Of Truth” by Jim Lecinski from Google. The book highlights an undeniable seismic shift in the way consumers purchase everything from paperclips to Porsches. Understanding how to win in the "Zero Moment Of Truth" will make or break the next generation of marketers. So what is a ... read more.
I know what you’re thinking – “Another social network!? Who can keep up? Do I really need to care about Pinterest?” The answer is that like all social networks it will depend on your business, but probably. What Is Pinterest? Think of it as an online bulletin board where users “pin” (organize and share) images that they find interesting and inspiring. A user is able to create ... read more.