Category: Pay Per Click Advertising
Demand-Side Platforms: How I Learned to Stop Worrying and Love Display Advertising
According to ZenithOptiMedia, online display advertising is slated to rise by 20% per year in 2013/2014. This increase is large… read more
Google AdWords Introduces Enhanced Campaigns
Google recently introduced a powerful new feature called Enhanced Campaigns for AdWords. Familiarizing yourself with this feature is important as… read more
The True Value of SEO (and Its Relationship with PPC)
As more and more companies shift the focus of their marketing efforts to digital, much of that budget is being… read more
Q4 Search Engine Marketing Insights – Cost-Per-Click (CPC) Inflation and Understanding the Mobile Landscape
This Quarter in Search Engine Marketing – Cost-Per-Click (CPC) Inflation and Understanding the Mobile Landscape Marin Software, one of the… read more
The Top Six Online Advertising Trends for 2013
2012 was a very big year for online advertising as many exciting changes were introduced which have changed the way… read more
Q3 2012 Pay-Per-Click (PPC) Benchmarks – What Marketers Need to Know
Marin Software, one of the leading paid search management platforms, recently released their Q3 2012 PPC benchmark report (you can… read more
A Quick Look At Adwords Remarketing
Have you ever felt like a brand was following you online? You browse the web, visit your old favorite websites… read more
Mobile Advertising: The Next Frontier for Marketers
Mobile advertising is currently the fastest growing medium of advertising, but also is the least understood and appreciated. A recent… read more
Understanding Multi-Channel Attribution
Consider the following scenario…You’re considering purchasing a new car. You’ve seen a number of ads on television and in magazines… read more
Back to the Basics: Pay Per Click Tracking
The secret of successful PPC campaigns is to track them closely. Tracking key metrics will inform better decisions, save you… read more
