So you're looking to hire an online marketing agency, but you're unsure whether or not they're actually any good. Here are 5 quick "sniff tests" that can help you figure out whether you're hiring a professional or a snake oil salesman. 1. Look At Their Website Does their website reflect a company that has put care and attention into their online presence? If not, how can you be sure they'll ... read more.
The amazing growth of online advertising continues with online ad spending in the US expected to surpass print advertising spend for the first time ever this year. This rapid growth is expected to continue, with online spend projected to be nearly double print spending by 2016. Online ad spending is also rapidly closing in on TV advertising spend as well. How are you allocating ... read more.
Have you ever been browsing the web and noticed that the same advertisements seem to keep showing up repeatedly? Or perhaps you've visited a website only to begin seeing their advertisements wherever you go online? It might feel a little like you're being followed - and in fact, that's not too far from the truth! What's at work behind the scenes is "Remarketing". Google recently introduced ... read more.
Getting people to follow your brand on social networks such as Facebook and Twitter is extremely important as many studies have shown that the people who follow you not only become more loyal to your brand, but also become vocal proponents of your brand to their friends. Developing these brand champions is the holy grail of marketing and one of the main reasons that social media should have a ... read more.
Many a well-meaning copywriter winds up writing some truly awful content in the spirit of getting rankings. While writing for the web is definitely different than other mediums, there's no need to butcher the message in the process. Here's a short but crucial list of things you don't need to do to make your content search engine friendly. 1. DON'T use awkward sentences or phrasing for the ... read more.